Abstract
Inspired by the whimsy and dopamine-hitting gamble of blind-boxes, Lulla is a brand that invites collectors to engage with core childhood memories. The intricacy of Lulla’s story is reflected in three-dimensional figures with detailed costumes, packaging, story cards, and staging. The highly-crafted design of Lulla and her brand is meant to be a testament to the importance of remembering the imaginary world of childhood.