Abstract
“Jugaar” is a colloquial word in Indo-Aryan languages; in Urdu it is pronounced as jugaar, with a hard r sound. Jugaar is a term that means the ability to find creative solutions in challenging situations.
This thesis showcases the improvisational spirit of jugaar in typographic form. Arabic-Persian script is often adorned with ornamental elements found in Mughal manuscripts, architecture, and paintings, a practice that later emerged in Urdu calligraphy in newspaper and prints in subcontinent and post-partition Pakistan.
This experimental project explores the fusion of Urdu variable type with ornamentation to test how the historical idea of embellishment around type can function within modern type design.