Charlie Francis

Subliminal Design: Revealing the Grid


Grids are all around us—from the pages of a book, to the very streets we walk. If you look close enough, they can be found anywhere. A grid, in its essence, is an invisible structure. They are the underlying principle that guides form and function, while also being a pivotal way to structure information and content in all forms of design—both 2- and 3-dimensional.

Subliminal Design: Revealing the Grid studies grid systems utilized in various areas of design, while exposing the invisible patterns we interact with every day. Featuring articles and excerpts from designers of the past and present, this book promotes a human-centered approach to understanding design. With easily-digestible content and supporting graphics, the purpose of this book is to educate the non-designer and designer alike.

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