Abstract
Brainy Pup: Enrichment Games for Dogs addresses an under-served need in the pet care industry by providing dog owners with easy-to-implement enrichment games that support their pet’s emotional and cognitive wellbeing. The twenty-six cards here represent the visual identity and concept for a full fifty-two card deck. Playful watercolor illustrations paired with simple instructions make the product accessible and engaging to a wide range of users. An accompanying video explains the importance of enrichment for canine health and demonstrates how the activities on the cards can improve a dog’s quality of life.